Spirit
In this context, Spirit is the essence your company impresses when a person walks through your door virtual or otherwise. This spirit, so to speak, is what is often defined as culture and it permeates the experience of your company whether you are a direct or potential consumer, client, employee, leader, partner, or supplier. Addressing the spirit of an organization is a strategy often ignored when implementing changes yet the power of Spirit is substantial. You’ve likely secured a project manager for the changes you are taking on, now who’s looking after the spirit of your organization change?