About Us

Jennifer Reed-Lewis Jen Reed-Lewis is the president of West Coast Approach Consulting, and brings an extensive background in Human Resources and Organization Development to your firm.

Jen Reed-Lewis is a seasoned leadership coach and organizational development consultant residing in North Vancouver, BC. Consulting with individuals and organizations, she is a skilled facilitator specializing in leadership and management development, organization change and transformation, strategic planning, and building high performance cultures and work teams.

With more than fifteen years of Human Resources and Organizational Development experience her multi-faceted consulting practice is grounded upon practical but effective techniques to draw the best out of her clients. Skilled in diagnosis, co-developing recommendations for change, building multiple stakeholder engagement, and facilitating continual organizational learning, Jen has extensive consulting experiences in both private and public sectors focused in these areas:

  • Employee Engagement Strategies
  • Generational Differences & Challenges
  • Large-scale Strategic Planning
  • Leadership Development
  • Mergers and Acquisitions Culture Change
  • Operational Effectiveness
  • Organizational Change
  • Values and Visioning

In addition to her consulting practice, Jen also serves as a volunteer board member for Gymnastics BC.

Prior to starting her own consulting firm, Jen was a senior organizational development consultant at Clarica (a division of Sun Life Assurance Company) and held various human resources leadership roles at Schneider Foods. She holds a M.A. degree in Leadership and Training, a B.A. degree in psychology, a GBA designation for her specialty in employee benefits, a Human Resources Management certificate, and is qualified to administer numerous psychometric assessments and organizational development instruments and tools.

West Coast Approach is not a one size fits all approach to enhancing your people strength. We offer customized solutions specific to your unique needs. We are networked with a variety of quality consultants and facilitators to deliver specifically what will help your organization grow stronger.